Build AV capability that multiplies project value.
Extending furniture-led conversations into fully scoped, workspace projects with integrated AV.
So, you've downloaded the Accelerator Kit. You've got the Workspace Technology Collection, the conversation starters and the Activate ready to handle enquiries. You're ready to go! Right?
But one question keeps coming up: “What exactly do I need to ask when I'm on site to turn interest into a real project?”
That's exactly what The Game Changer solves for you.
What this unlocks for your business?
What is the benefit of the training?
A half-day, practical AV scoping training & activation session that gives your team the confidence, structure and tools to:
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Ask the right questions
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Spot real opportunities
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Capture the right information
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Structure projects properly
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Position AV confidently with customers
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Generate clean, deliverable enquiries
What do you learn?
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A clear AV scoping framework
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A structured way to qualify opportunities
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Confidence in AV conversations
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Clean enquiries ready for Activation
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A real route from conversation → project → revenue
Not theory. Not product training. Practical, commercially focused training designed for real projects.
Value vs Investment
Adding AV to workspace projects isn’t a cost - it’s a revenue multiplier.
By integrating AV correctly into workspace and interior projects, dealers regularly increase overall project value by up to 50%.
Meeting room technology, Collaboration spaces, Digital signage, Display solutions, Control systems, Integration services, Installation and support - there is a world of opportunity to explore.
A £247 session can unlock tens of thousands in incremental project revenue.
This isn’t a training cost.
It’s a commercial investment in capability.
What does the session cover?
A half-day, practical, tool-based session where we work through the ST Tech AV Scoping Framework together:
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What to ask
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What to look for
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What to capture
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What matters for delivery
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What’s needed for install
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How to structure the project properly
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How to position AV confidently with customers
Giving you a clear understanding of the elements to consider - and why.
Session Format
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Private half-day session
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One Dealer
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Up to 2 participants
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On-site or virtual delivery
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Practical, working session
How this fits with the ST Tech AV growth model
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Demand creation. Capability building. Revenue conversion.
I build the capability. You build the category.
The ST Tech path gives your business the confidence, structure and commercial ability to drive AV as a revenue-generating category - not just deliver one-off projects.