FOR TECHNOLOGY BRANDS
BUILD YOUR ROUTE INTO THE UK & IRELAND CHANNEL.
ST Tech helps technology brands develop practical routes into the Business Supplies, Furniture and Workplace channel through strategy, distribution development, dealer engagement, sales activation and marketing support.
FROM ROUTE-TO-MARKET TO DEALER ACTIVATION.
GET CLOSER TO THE DEALERS WHO ALREADY OWN THE CUSTOMER.
CHANNEL DEVELOPMENT
Business Supplies, Furniture and Workplace dealers already have strong customer relationships. ST Tech helps selected technology brands build a commercially relevant route into that channel.
BUILD THE ROUTE. ACTIVATE THE CHANNEL.
DEALER ENGAGEMENT
Create awareness, confidence and reasons for dealers to engage.
BRAND DEVELOPMENT
Clarify the channel proposition and commercial story.
SALES ACTIVATION
Turn launches and partnerships into sales conversations and opportunities.
GO-TO-MARKET STRATEGY
Build a practical plan for entering or growing within the channel.
MARKETING SUPPORT
Develop relevant channel messaging, campaigns and launch activity.
DISTRIBUTION DEVELOPMENT
Support the route into appropriate distribution and supply partners.
ESTABLISHED CHANNEL ROUTES
A NETWORK THAT HELPS TURN STRATEGY INTO ACTIVATION.
inControl / Cube Marketing
Dealer-ready marketing content that can be selected, branded and used with end-user databases.
Superstat | Nemo Office Club
Established member-marketing routes into the Business Supplies dealer community.
Sales Perfect
Wider sales, training and business-development capability alongside ST Tech's specialist Workspace Technology support.
BOSS Federation
Membership and contribution through the BOSS Diversification Hub.
distribution relationships | installation & service partners
Established routes into distribution and specialist delivery when opportunities become live.
ECI Prima Marketplace | Comgem
Dealer catalogue and data activation routes.
A LIVE CHANNEL-DEVELOPMENT MODEL
HORION: A LIVE CHANNEL-DEVELOPMENT MODEL.
ST Tech is Horion's UK Brand Development Partner, supporting channel development across distribution, dealer engagement, sales activation and market growth.
Current UK distribution routes include Dynamic Office Solutions for the Business Supplies & Furniture channel and Origin Storage for the traditional AV / Technology channel.
LOOKING TO GROW THROUGH THE UK & IRELAND CHANNEL?
ST Tech is open to appropriate technology-brand partnerships that fit the dealer-first channel model.